KICKS CREW Welcomes Dwyane Wade and D’Angelo Russell as Investors to Launch Athlete-Built Brand Model
June 18, 2025 |
AEF |
Portfolio
KICKS CREW is proud to announce NBA Hall of Famer Dwyane Wade and NBA All-Star guard D’Angelo Russell as its newest investors and CREW Athletes, further cementing KICKS CREW’s mission to create a new model where athletes don’t just endorse brands—they build them.
Dwyane Wade, founder of the globally recognized Way of Wade brand, brings decades of legacy and knowledge, while D’Angelo Russell’s commitment to innovation and creativity positions KICKS CREW at the forefront of athlete-led business models. Together, they are setting a new standard for athlete-driven empowerment, inspiring the next generation to take control, create boldly, and shape the future of the industry.
This new partnership will officially launch at Fanatics Fest NYC, where KICKS CREW, Dwyane Wade, and D'Angelo Russell will showcase the Way of Wade Experience—an immersive activation highlighting the brand’s legacy, featuring first access to the KICKS CREW x Way of Wade DLO 1 ‘Royal Blue Skies,’ limited to 300 pairs worldwide.
