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​Fintech company has appointed Bruno Lee as group advisor to support the group and its subsidiary WeLab Bank to develop strategy and expansion plans. Lee assumed office on 1 April 2022. In his new role, Lee will support WeLab Bank to develop its upcoming digital wealth advisory solution. He will also bring in new ideas to the group’s overall strategy and expansion plan.
Prior to joining WeLab, he held multiple key positions in various financial institutions, including regional head of retail wealth distribution, wealth and asset management, Asia at Manulife, regional head of wealth management, Asia Pacific, retail banking and wealth management at HSBC in Hong Kong, and regional head of retail, Asia ex-Japan at Fidelity Worldwide Investment. The group said Lee has a deep understanding of the Asian wealth management market.
"For almost a decade, WeLab has been reimagining traditional financial service models with technology, enabling the public to access financial services easily and conveniently. I am impressed by its innovation and proactiveness, and honoured to join the WeLab team," Lee said.
 
"I look forward to working with fintech pioneer WeLab, and reinventing the existing model of wealth management services with our innovative mindset and expertise in fintech and wealth management. I am extremely excited to be part of the team to support WeLab Bank launching its digital wealth advisory solution shortly and providing a brand-new wealth management experience for all," he added.
Speaking of Lee's position, Simon Loong, founder and Group CEO of WeLab said, "Lee will offer insightful advice on the upcoming wealth management business of WeLab Bank. We strongly believe that his profound experience and expertise in wealth management, combined with the Group's strengths in financial technology and digital financial services, will facilitate the deployment of the best digital wealth management services to create an intelligent banking experience for customers, and set the path for cross-border financial management business in the future."
WeLab Bank also made another appointment last year to strengthen its position in the industry. Last year, Tat Lee joined as the bank's new chief executive. He joined WeLab in 2013 and was the company's first employee. Over the last eight years, he has taken up several roles in the bank, including head of product and risk management, and later general manager of WeLend. During his tenure at WeLend, the business grew from a start-up to becoming Hong Kong’s largest pure online lender platform powered by technology and AI.