Lynk, the “knowledge-as-a-service” platform with more than 840,000 experts, announced today it has added to its previously announced Series B $5 million raised from UBS’ Investment Bank division. This brings the round’s new total to $29 million.

The strategic investment marks the first time UBS has invested private equity in Lynk. The startup, which has now raised $35 million in funding, added UBS as a client in 2020 before striking a collaboration with them in May, giving the banking giant’s research analysts and institutional investor clients access to Lynk’s database and tools.

Founded in 2015 by chief executive officer Peggy Choi, Lynk uses machine learning algorithms to match users with experts on its platform. Its goal is to connect its clients, including financial institutions and government organizations, with people they might not usually find online or at traditional consultancy. The company has offices in New York, Hong Kong, Singapore, Mumbai, Shanghai and Toronto.

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