SHOPLINE - Asia’s biggest smart commerce platform. Founded in 2013, SHOPLINE was accepted into the Silicon Valley-based 500 Startups accelerator in 2014, with offices now in Hong Kong, Taiwan, Ho Chi Minh City, Shenzhen, and Kuala Lumpur. SHOPLINE always prioritises its customers to help brands of all sizes strengthen their local businesses and sell products worldwide. SHOPLINE offers seven key services to customers including opening stores, advertising services, strategy consulting, interface design, marketing and O2O support. As of 2018, SHOPLINE has helped over 200K merchants to take their businesses online.

Highlights Under AEF Investment
Together, Shopline achieved: 

  • Became the first mover in providing streamlined e-commerce solutions in Asia
  • Shaped competitive advantage and industry specialities by focusing on product localization and developing cross-border and O2O e-commerce solutions
  • Explored market potential in mainland China, the U.S. and South East Asia by harnessing AEF’s strategic advice
  • Raised the company’s profile and credibility among venture capitalists in Hong Kong, mainland China and Southeast Asia through AEF’s investor network
  • Expanded business from a team of 50 to 300 employees and extended its operation to other cities including Taipei,  Ho Chi Minh City, Shenzhen and Kuala Lumpur
  • Developed positive and sustainable corporate culture and value
Investment year:
• Series A - 2016 - AEF HK Fund
• Series B - 2019 - AEF HK Fund
Exit year:
Company status:
Private Company
Operating status:
Tony Wong, Fiona Lau
Established in:
Leading E-commerce Solution in Asia Multichannel Commerce Platform
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